CMS-based health marketing site
Systems Integration
Content Managed Systems
Business to Business
Their Challenge
Our client, a large financial services corporation based in Boston, wanted to create a website for a new service for small and mid-sized employers across the US. Their challenge: while they knew what they wanted the offering to be, they weren’t sure how to translate that offering into a website, and then didn’t know if the required integrations with their current systems would be possible by their target launch date. (Oh, did we not mention that they wanted the site branding, design, content development and construction to be completed in less than 7 months?)
Our Approach
pod, plus our user experience (UX) design partner BlackPepper, and our visual design/branding partner Stoltze Design, dove right in. Since the timeline was very aggressive, we took a two-staged approach: designing, building and launching the public marketing site first, and then designing, building and launching the private site for enrolled customers. As much as possible, we overlapped phases. We helped the client to make decisions about their offering, and how the website would present that offering to their prospective customers and enrolled customers. Once the “what” and “how” were decided, pod built the site in Drupal.
The Takeaway
The public/marketing site, built in Drupal 7, launched just six months after the project started, right on schedule. The private/logged-in portion of the site was next, and pod was able to finish building that before the site content had been completed. pod is now working with our client to take their offering to the next level, with more complex integrations with their existing systems in order to allow users to pass seamlessly from this site to other client systems without having to log in again. And long term, our client hopes to pull data from those other systems into this site to provide a consistent user experience to their customers.
Deliverables
- Responsive website built in Drupal 7
- Integration with client’s in-house identity provider for single sign-on
- User is presented with available third party tools as determined by client configuration
